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Millennial Momentum: How a New Generation Is Remaking America
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Millennial Momentum: How a New Generation Is Remaking America

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By Morley Winograd and Michael D. Hais. About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation. In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.


Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.


Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation. Rutgers University Press (2011), English, Hardcover: 296 pages.


"...a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future. Read this book and find out how Millennials will move America as profoundly Boomers did in the ''60s or as Generation X did in the ''80s."--Neil Howe co-author of Generations and The Fourth Turning.


"Winograd and Hais have emerged as the country''s best, and most solidly supported, analysts of the emergent Millennial Generation. They describe a generation that is difficult to pigeonhole politically—environmentally and social justice oriented but also focused on family and community. Their tolerant attitudes are a direct threat to parts of the conservative agenda, but their distrust of hyper-professionalism and top-down bureaucracy contradicts counters the mind-set of boomer era progressives. Leaders of both parties—and forward looking businesses—need to study this book for a unique look into America''s evolving future."--Joel Kotkin author of The Next Hundred Million: America in 2050


"...adds breadth and depth to an already powerful set of insights...It is a must read for anyone wanting to understand how American politics and culture are unfolding in this new and challenging century. "--Simon Rosenberg President, NDN & The New Policy Institute


"...Winograd and Hais examine the habits, values, and desires of the generation born between 1982 and 2003. The most racially diverse and ideologically tolerant population the U.S. has ever known...The book offers important insights into the dynamic, interdependent forces that will shape America''s future."--Publishers Weekly




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